Blue Rock Tree Care: Website, Local SEO & a Custom Field-Service CRM
A Delaware tree-care company that was getting almost no online leads now ranks at the top of Google for tree-service searches and runs its jobs through a CRM we built around their crew.
The Challenge
Blue Rock did excellent work in the field, but their website did not reflect it and they were getting barely any leads online. Jobs and follow-ups were tracked by hand, which made it hard to scale as the business grew.
What We Did
- Hand-coded a fast, professional website that matches the quality of their work and is built to convert visitors into calls.
- Built local SEO around how customers actually search — tree-service and "near me" queries across their service area — plus Google Business Profile optimization.
- Designed a custom field-service CRM around how the crew really books, schedules, and tracks jobs, instead of forcing them into off-the-shelf software.
The Results
- Ranks at the top of Google for tree-service searches in their area.
- Went from barely any online leads to a phone that "hasn't stopped ringing" — booked out weeks in advance.
- The whole team now runs jobs through a CRM built specifically for their workflow.
“Peak Web built us a website that actually looks professional and matches the quality of our work. Since launching, our SEO has taken off. We're ranking at the top of Google for tree service searches in our area and the phone hasn't stopped ringing. We went from barely any online leads to being booked out weeks in advance.”
