Instant Real Estate Solutions: A Lead-Gen Website and a CRM That Does the Research
Instant Real Estate Solutions buys houses for cash across northern Delaware. We built the website that brings in seller leads, then replaced the patchwork of scripts and spreadsheets behind it with a custom CRM where one click gathers public property records into a working deal pipeline.
The business had two problems. Homeowners in a hurry to sell had no clear place to submit a property and get an answer. And behind the scenes, deal research ran on a fragile chain: a Python script, n8n workflows on a hosted server, and rows dumped into Google Sheets. When any link broke, the research stopped, and only one person knew how to fix it.
What We Did
Built a lead-generation website with a plain comparison of selling for cash, with an agent, or on your own, a short how-it-works section, and a property form that goes straight to the team.
Added service-area pages for Wilmington, Claymont, Newark, New Castle, Bear, and Middletown, each written for that town instead of copied and swapped.
Replaced the script-and-spreadsheet pipeline with a custom serverless CRM. A team member clicks one button and the system gathers the latest public county records, fills in property details, and drops each one into the deal pipeline.
Made it invite-only, so the whole team works from the same live pipeline instead of passing a spreadsheet around.
Kept it serverless on purpose. There is no server to patch or restart, which was the main reason the old setup kept failing.
The Results
The website is live and taking seller inquiries at instantrealestatesolution.com.
The CRM is in production, and the old Python, n8n, and Google Sheets pipeline is retired.
Research that used to need the one person who understood the scripts is now a button anyone on the team can press.
